Our holistic, human-centered focus on positive customer experiences
Buckles and fasteners are traditionally considered as things that connect products to other products. For our mid-term planning, looking towards 2023, we are developing the message that our buckles and fasteners are designed to connect humans comfortably and effectively to products.
We interpret this in the business context of “best fit” – our products need to provide the most effective and efficient solution for our corporate customers, and the ‘best fitting’ option for consumers in terms of comfort, convenience and being fit for purpose – whether it is a backpack buckle, or our new speed lacing system (SPLC) for shoes.
Our refocusing of our buckle and fastener development on human needs for a solution that provides a ‘best fit’ is aligned with contemporary demands upon our customers to produce ergonomic, sustainable products that are effortless to use.